Pakistan Journal of Commerce and Social Sciences

(ISSN 1997-8553)
Volume 19 No. 1 (2025)

S.No	Title of the Paper/Author(s)	Page No
1	Nexus of Consumer Trust in FinTok Influencers, Consumer Engagement, Data Privacy Concern, Financial Literacy and Travel Scam Avoidance Umer Zaman	01
	Full Text \| Identifier to cite or link this item: https://www.econstor.eu/handle/10419/316368
2	Environmental Sustainability in Technologically Advanced Economies: The Role of Eco-Digitalization, Green Finance, and Green Technology Maria Mazhar, Muhammad Tariq Majeed and Isma Samreen	28
	Full Text \| Identifier to cite or link this item: https://www.econstor.eu/handle/10419/316369
3	Consumer Privacy Concerns and Information Sharing Intention in Omnichannel Retailing: Mediating Role of Online Trust Bui Thanh Khoa and Le Thi Tuyet Thanh	55
	Full Text \| Identifier to cite or link this item: https://www.econstor.eu/handle/10419/316370
4	Does Brand Betrayal Indeed Incite Brand Hate? A Moderated Mediation Model of Past Experience and Perceived Deception Rana Muhammad Shahid Yaqub, Muhammad Zafar Yaqub, Muhammad Murad and Sadia Yaqub Khan	77
	Full Text \| Identifier to cite or link this item: https://www.econstor.eu/handle/10419/316371
5	Technology Readiness and Technology Acceptance in Virtual Reality Tourism: An Integration of TOE and TAM Frameworks Tran Tuyen and Nguyen Thi Van Hanh	102
	Full Text \| Identifier to cite or link this item: https://www.econstor.eu/handle/10419/316372

Pakistan Journal of Commerce and Social Sciences is a recognized/sponsored journal by Higher Education Commission (HEC), Ministry of Federal Education and Professional Training, Government of Pakistan and follows Ethical Guidelinesissued by HEC.
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